Recently, PDAEXSEA General Manager Shi Jingjing led a high-level delegation of more than 60 business association presidents and entrepreneurs to visit the Malaysian Islamic Development Department (JAKIM) with the Shenzhen delegation of the Industry Overseas Alliance.
With the assistance of the Department of Islamic Development of Malaysia (JAKIM), a grand exchange meeting was held. The visit focused on promoting in-depth cooperation between China and Malaysia in the fields of halal food certification, supply chain standardization and cross-border e-commerce.
In his speech at the meeting, Mr. Yang Berusaha, Mr. Safzan bin Mokhtar, Senior Assistant Director of AKIM, expressed his warm welcome to the Shenzhen delegation of the Industry Overseas Alliance, and said that West Asia is a key player in the global halal industry. A leader with significant advantages in certification systems, logistics and standardization, it can provide strong support for the localization process of Chinese companies.
As an authoritative organization in the field of global halal certification, the Malaysian Islamic Development Department (JAKIM) has a high degree of recognition and credibility in the global Muslim market. The United Nations has used the Malaysian Hahal standard as the standard for food hygiene in other countries.
Whether it is food, medical cosmetics or other related products, obtaining Malaysia's halal certification is equivalent to getting a ticket to enter the global Muslim market.
Under the framework of the Belt and Road Initiative, Chinese companies are actively exploring the ASEAN market. Halal certification will be a key link for Chinese companies to enter the ASEAN market, and Malaysia's certification system and market resources will provide important assistance to Chinese companies.
As one of the important members of the Industry Overseas Alliance, Jing Xiaobo, chairman of Food Safety Express, was deeply touched by this and delivered a keynote speech at the conference.
He said that food safety and halal certification are the focus of increasing attention of global consumers and are also important cornerstones for the standardization of cross-border supply chains. Through in-depth cooperation with JAKIM, an efficient, transparent and compliant international halal food supply chain will be built to provide a more solid guarantee for Chinese enterprises to enter the ASEAN market.
The visit achieved remarkable results, with the Industry Overseas Alliance and JAKIM reaching consensus on a number of issues. As the founding sponsor of the Industry Overseas Alliance and one of the cooperation partners, Panda Overseas is deeply honored.
In the future, PDAEXSEA will also carry out market research activities to gain an in-depth understanding of the latest needs and preference trends of Muslim consumers, provide precise guidance for product innovation and market positioning of Chinese companies, further enhance the competitiveness of Chinese products in the international halal market, promote bilateral trade in a broader field and at a deeper level to achieve mutually beneficial and win-win development, and open a new chapter in China-Malaysia halal industry cooperation.
