2024 has come to an end.

How to describe this year?

Trump has returned to the White House, and the smoke of global trade war is once again spreading.

The risk of geopolitical red lines has increased significantly, and political violence has occurred frequently.

Against this background, sanctions have been imposed one after another, and investment and trade restrictions have been repeatedly set.

The supply chains of multinational enterprises have been severely damaged, and the global business environment is facing severe challenges.

"Today's world is undergoing major changes that have not been seen in a century. Such major changes are not a change of one moment, one event, one region or one country, but a change of the world, the times, and history."

The General Secretary’s important remarks in 2022 are still inspiring today.

Opportunities are found, not waited for.

When facing problems encountered in the market, we must look to the market for answers.

For many companies, the “tipping point” that makes them determined to go overseas has arrived.

Recently, the General Secretary attended the fourth "Belt and Road" construction work symposium and delivered an important speech.

He proposed:

■The world has entered a new period of turbulence and change, unilateralism and protectionism have risen significantly, and local conflicts and turmoil have occurred frequently. Against this background, to promote the high-quality development of the joint construction of the "Belt and Road", we must properly respond to various risks and challenges, effectively overcome the impact of geopolitical conflicts, correctly handle the relationship between enhancing the sense of gain of the co-construction countries and adhering to what is beneficial to us, and effectively safeguard the security of my country's overseas interests

■The joint construction of the "Belt and Road" has entered a new stage of high-quality development. Coordinate the deepening of infrastructure "hard connectivity", rules and standards "soft connectivity" and "heart connectivity" with the people of the co-construction countries, coordinate the promotion of major landmark projects and "small and beautiful" livelihood projects, coordinate the consolidation of cooperation in traditional fields and the steady expansion of cooperation in emerging fields, improve and promote the high-quality co-construction of the "Belt and Road" mechanism, and continuously expand new spaces for win-win development with higher levels, more resilience and more sustainable

■Improve the coordination and promotion mechanism of "hard connectivity", "soft connectivity" and "heart connectivity", improve the pragmatic cooperation mechanism of the industrial chain and supply chain, improve the international exchange and cooperation mechanism in emerging fields, improve the diversified guarantee mechanism for investment and financing, improve the internal and external coordination mechanism for risk prevention and control, improve the overseas interest guarantee mechanism, improve the high-level international communication mechanism, improve the clean Silk Road cooperation mechanism, and promote the high-quality co-construction of the "Belt and Road" to move forward steadily

The joint construction of the "Belt and Road" is for the development of China and the world.

Over the past eleven years, the joint construction of the "Belt and Road" has made positive contributions to promoting the healthy development of economic globalization, solving global development problems and improving the global economic system.

China has signed more than 230 cooperation documents with more than 150 countries and more than 30 international organizations, covering investment, trade, finance and technology. The cumulative scale of goods trade has reached 19.1 trillion US dollars, with an average annual growth rate of 6.4%; the cumulative two-way investment has exceeded 380 billion US dollars, of which foreign direct investment has exceeded 240 billion US dollars.

As the "Belt and Road" initiative enters a new decade and the influence of the "anti-globalization" trend in developed countries, it is a general trend for Chinese companies to "go overseas" to emerging markets such as Southeast Asia, the Middle East, and Latin America in the countries that jointly build the "Belt and Road".

For Chinese companies, there are enough advantages to "go overseas" to Southeast Asia and other countries that jointly build the "Belt and Road".

For example, in Indonesia, Thailand, Cambodia, Vietnam and other countries, in addition to geographical location and frequent economic and trade exchanges, the culture of Southeast Asian countries is closer to Chinese culture. Compared with Europe and the United States, these countries are now more accepting of Chinese brands and management.

With the rise of countries along the "Belt and Road", especially ASEAN countries, the trend of two-way industrial transfer is becoming more and more obvious.

From the perspective of industry, in new energy vehicles, consumer electronics, equipment manufacturing and other industrial fields where my country has a relative advantage, there are relatively more successful companies going overseas.

In the fields of biomedicine, advanced communications, e-commerce and other industries, leading companies going overseas are leveraging their own advantages and making further progress in the global value chain and innovation chain.

In particular, under the leadership of a relatively large-scale "big brother" with international ambitions, Chinese companies going overseas are showing a trend of "going overseas in groups" in the supply chain.

A typical example is the overseas expansion of the automotive supply chain.

Under this model, automakers can not only respond quickly to overseas demand, but also reduce costs such as freight and tariffs, making it easier to reduce operating costs and enhance competitiveness, while parts companies can more easily enter overseas markets and improve their brand influence overseas.

This model can minimize the risk of companies in the supply chain going overseas.

Nothing is more powerful than the power of a country. Under the great changes that have not been seen in a century, resonating with the country, and the tone of doing things and the way of development are in line with the direction of national policies, can also be regarded as borrowing the national destiny and national situation, so as to make oneself develop better.

Going overseas has become a key path and a must for enterprises to expand their global business territory.

However, while enjoying the dividends of going overseas, risks are bound to accompany them.

In unfamiliar markets, especially emerging markets of the "Belt and Road" such as Southeast Asia, Chinese companies going overseas may face difficulties such as policy and regulatory barriers, increased difficulty in risk management, difficulties in building a localized talent team, and insufficient hardware facilities such as infrastructure. This requires Chinese companies to explore and cultivate with a pragmatic spirit and a long-term development perspective.

But difficulties are everywhere.

What determines the development prospects of an enterprise is not how many difficulties there are, but the perspective on difficulties, the way to deal with difficulties, and the determination to solve difficulties.

The future path to going overseas will not only test the courage and wisdom of enterprises, but also require well-thought-out strategic planning. We expect Chinese enterprises to fully understand their own advantages and target market needs, formulate precise overseas strategies, seize the opportunities of the era of jointly building the "Belt and Road", expand the market, and achieve "two-way rush".

PDAEXSEA, a one-stop cross-border enterprise service platform, tailors overseas solutions and supporting landing services for Chinese enterprises, helping Chinese enterprises to "avoid pitfalls" when going overseas.

For more details on enterprises going overseas, please consult PDAEXSEA professional consultants: